Strategic Management

Categories: CA Intermediate
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What Will You Learn?

  • Develop an understanding of strategic management concepts and techniques.
  • Acquire the ability to apply the concepts and techniques of strategic management in business situations.

Course Content

Ch1 Introduction to Strategic Management
(i) Meaning and Nature of Strategic Management (ii) Importance and Limitations of Strategic Management (iii) Strategic Intent - Vision, Mission and Goals & Values (iv) Strategic Levels in Organizations (Corporate, Business, Functional and Network)

  • Meaning and the Nature of Strategic Management
    00:39
  • Concept of Strategy
    00:00
  • Strategic Management – Importance and Limitations
    00:00
  • Strategic Intent (Vision, Mission, Goals, Objectives and Values)
    00:00
  • Strategic Levels in Organisations
    00:00
  • Network of Relationship Between the Three Levels
    00:00

Ch2 Strategic Analysis: External Environment
(i) International and Macro Environment: PESTLE Analysis (ii) Defining the industry for analysis (Value Chain, PLC) (iii) Porters Five Forces - Industry environment analysis (iv) Understanding customers and markets (v) Competition in the industry

Ch3 Strategic Analysis: Internal Environment
(i) Understanding key stakeholders (Mendelow's Model) (ii) Strategic Drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage) (iii) The role of resources and capabilities (iv) Combining external and internal analysis (SWOT Analysis) (v) Gaining competitive advantage (Michael Porter's Generic Strategies)

Ch4 Strategic Choices
(i) Strategic Choices: Concentric, Conglomerate, Market Development, Product Development, Innovation, Horizontal Integration, Vertical Integration, Turnaround, Divesture, Liquidation (ii) How to Develop Strategic Options - Ansoff's Matrix - ADL Matrix - BCG Matrix - GE Matrix

Ch5 Strategy Implementation and Evaluation
(i) Implementation: Formulation vs. Implementation Matrix, Linkages and Issues (ii) Strategic Change through Digital Transformation (iii) Organisation Structure (hard) and Culture (soft) (iv) Strategic Leadership (v) Strategic Control (vi) Strategic Performance Measures

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